Your business runs better when you build from your talent.
Most owners spend years building their business before understanding what they bring to their business.
Half of all small businesses do not make it to year five. Most do not close because the idea was wrong. They close because the builder did not know how to build.
U.S. Bureau of Labor Statistics, Business Employment Dynamics, 2025.Builders who use their talents every day are 6 times more likely to be engaged in their work. Engagement is not a feeling. It is a performance variable.
Gallup Strengths Research, Gallup Business Journal.Teams that build from talent every day are 12.5% more productive than those that do not. For a business with 5 to 20 people, this has a big impact.
Gallup, How Employees' Strengths Make Your Company Stronger.More than half of U.S. employer businesses are owned by someone 55 or older. Most have no plan for what happens next. Knowing your builder talent is where that plan starts.
Gallup, Most Small Business Owners Lack a Succession Plan, 2025.Inc. 500 CEOs scored an average of 14 points higher on the BP10 than the national sample. The talent was measurable before the success was visible.
Gallup BP10 Research, Inc. 500 CEO Study.Our proven four-step process
Discover Your Talents
Take Gallup®’s Builder Profile 10™, built on decades of research with thousands of entrepreneurs. See the top talents that make you a builder.
Define Your Goals
Point your talents at what matters most. Set clear goals that fit the way you build.
Take Action
Turn what you learned into real moves. Make better decisions and keep moving forward.
Achieve Success
Build results that last. Grow a business that runs on talent, now and for the next generation.
Stop guessing.
Build from your talent.
Know exactly how you are gifted to build.
Make decisions using the way your mind works best.
- You stop doing work that belongs to someone else on your team.
- You make faster decisions because you know which ones are yours to make.
- You build a business that runs better because the right person is doing the right work.
The framework is Gallup's.
The application is ours.
Most builders see something is working. They just cannot always say why it is working. We have been part of these conversations for over 8 years. Before that our founder, Ron Orr, spent his career helping organizations find what was broken in their processes and fix it. That background is what makes our BP10 work differently. We are not just helping you understand your talent. We are helping you apply it.
Services
Discover Your Talents
Find the builder talents that already drive your business. This is where every builder starts.
Explore Discover Your TalentsPer4mance Mastermind
Bring a real challenge to a room of builders each month and leave with your next move.
Explore the MastermindThe Fundamentals
Learn a step-by-step method you can use again and again, whether you feel stuck or have too many opportunities.
Explore The FundamentalsBuilder Coaching
The elite have a coach. Be one of the elite. Monthly coaching built around you and your business.
Explore Builder CoachingWhat you have not seen yet: the 4th square
The Johari Window is a simple idea. There are four panes of how you see yourself: a part only you know, a part only others know, a part you both know, and a part neither of you know yet. This last part is the 4TH SQUARE.
It is not a weakness. It is not a blind spot in the negative sense. It is the part of you that you have not seen yet. The part others have not named yet. But it is there. It has always been there.
The Builder Profile 10 illuminates your 4th square. It puts language around what is already in you: your talents. Most builders have been using their talents for years without knowing what to call it.
You see it. You name it. You build from it.
What talent looks like in real life
Brad
"Working with Ron Orr has been a game-changer for how I run my business. Before his coaching, it was easy to get caught up in the daily grind and lose sight of the bigger picture. Ron helped me identify my core Builder Talents and put real systems in place, from defining operator roles to streamlining day-to-day processes. Instead of chasing growth for growth's sake, Ron helped me shape a business that runs efficiently, protects my time, and keeps overhead manageable. If you're ready to move from working in your business to truly leading it, Ron is the guy you want in your corner."
Emily
"Ron is exceptional at coaching and guiding small business owners in the direction of success. We are thankful for the time he has taken to walk us through the necessary mindset changes and approaches needed for change."
Tim & Julie
"Know thyself. If you're running a business of any size and don't know your strengths and weaknesses, take the time to do so with Ron Orr. The time you spend is well worth the insight you'll gain in improving your business."
Kent
"Working with Ron and the Builder Profile 10 helped me better understand how my natural strengths, especially Relationship, influence the way I lead, build trust, and serve clients. It gave me a greater awareness of how to intentionally leverage those strengths to create stronger partnerships and communicate more effectively. The insights have made me a better leader, a better listener, and more confident in building long-term relationships that benefit both my clients and my team."
Growth is a talent problem, not a business problem.
You have been building for a few years. You have a team. You have revenue. And something still feels harder than it should.
Without BP10
- You keep doing work that belongs to someone else and wonder why you are exhausted.
- You lose good people because you did not know how to put them in the right role.
- You make decisions that cost you money because they were never yours to make.
- You leave every quarter wondering why the effort does not match the outcome.
With BP10
- You do the work only you can do and build a team that handles the rest.
- You keep good people because they fit from the start.
- You make the right calls faster because you know how you are wired to decide.
- You build momentum every quarter knowing exactly where your effort went and why it worked.
Ready to find your 4th Square?
Start with Discover Your Talents.
One conversation. One clear direction.
75 minutes.
Ron Orr | 4TH SQUARE | ron@4thsqr.com